NordicTrack Exercise Equipment – A Company That Exceeds Your Expectations

Nordic Track is a great company that manufactures and handles the sale of ellipticals. Nordic Track exercise equipment was popularized in the eighties with their patented ski machine. It seemed like nearly everyone had one in their living room. With their smooth feel and just the right amount of resistance, it made for the perfect workout.

Nordic Track began to expand their line for both novices and athletes in training. Over the years, though, they have expanded into other equipment including cross training devices, treadmills, and, of course, Nordic Track home ellipticals.

Nordic Track's slogan, “Life's an Adventure. Get Ready For It.” symbolizes their company goal which is to provide equipment to get you in shape for whatever adventurous path you choose whether it be as extreme as rock climbing or as simply as weight loss. Nordic Track is now a division of Icon Health and Fitness, Incorporated who also own Reebok Fitness, Weslo, and Proform. They were acquired by the company when they filed for bankruptcy in 1998.

Icon – The Parent Company

Icon Health and Fitness is dedicated to industry innovation. The company started in 1977 when two Utah State business majors attempted to finance their education through an import company. They stumbled into the exercise industry with trampolines, and as they began to research the industry as a whole, they began to acquire companies in trouble, including Nordic Track. The company as a whole has more than four thousand employees on a world wide basis, and they continue the original Nordic Track commitment to perfect fitness.

The company has eleven locations, and in 2005, they produced nearly four million units of fitness equipment. All of their products meet the industry standard by being ISO 9001 certified.

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Also see;  Elliptical Trainer Manufacturers , Nordic Track Elliptical Reviews

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